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The Heart Truth campaign is primarily targeted to women ages 40 to 60, the time when a woman's risk of heart disease begins to increase. The campaign warns women that heart disease is the number one killer of women. It provides tools to help them take action against its risk factors.
The campaign's launch put the issue of women and heart disease in the national spotlight with the introduction of the Red Dress as the national symbol for women and heart disease awareness. It underscored the message that "heart disease doesn't care what you wear."
The Heart Truth Champions program is a train-the-trainer initiative aimed at equipping a cadre of health advocates and educators in local communities with important health information and educational materials about women and heart disease.
The Make the Call. Don’t Miss a Beat. campaign is a national public education campaign in English and Spanish, that aims to educate, engage, and empower women and their families to learn the seven most common symptoms of a heart attack and encourage them to call 9-1-1 as soon as those symptoms arise.
The campaign, developed by the U.S. Department of Health and Human Services’ Office on Women’s Health, encourages woman to make the call to 9-1-1 immediately if they experience one or more of the following heart attack symptoms:
In December 2012, OWH awarded funds to eight community-based organizations and two health departments to increase awareness around heart health in Spanish-speaking women.
YWCA Rhode Island
Dr. Julio Pamieri-Ferri, Inc. CHC
Drexel University College of Medicine, Women’s Health Education Program
El Centro Hispano, Inc.
Miami-Dade Area Health Education Center, Inc.
Mujeres Latinas en Accion
Sandra Del Toro
New Mexico Department of Health (NMDOH)
Polk County Health Department
2040 Partners for Health and Servicios de la Raza
The Hope Heart Institute
Developed educational materials for use by educators, practicing health professionals, and students. These materials include self study modules offering free CME/CEU credits and other resources which are available on /heart-truth/.
National Women's Health Week is a weeklong health observance coordinated by the U.S. Department of Health and Human Services' Office on Women's Health (OWH). National Women's Health Week empowers women to make their health a top priority. With the theme "It's Your Time," the nationwide initiative encourages women to take simple steps for a longer, healthier, and happier life. During National Women's Health Week, communities, businesses, government, health organizations, and other groups work together to educate women about steps they can take to improve their physical and mental health and lower their risks of certain diseases. Important steps include:
For more information, visit the National Women's Health Week website.
OWH is in its fourth year of partnering with the Sister to Sister Everyone Has a Heart Foundation to sponsor their annual Women's Heart Day Campaign. The campaign includes an Executive Women's Breakfast, a screening event on Capitol Hill, and an extensive media campaign to increase awareness of heart disease among women. The culminating event of the campaign is the Women's Heart Day health fair, which is held on the third Friday in February. This high-energy, interactive health fair includes over 40 exhibitors, free screenings, healthy cooking and fitness demonstrations, children's activities, giveaways such as airline tickets and cruises, and four panel discussions on stress, heart disease, fitness and nutrition.
Content last updated February 03, 2012.
Resources last updated February 04, 2013.